Creating a quality and attractive graphic art & design material is a difficult task, it takes a lot of work and attention. There are several important mini tasks to create an impeccable graphic art & design, the assembly begins long before opening the creation software. It's time to put your hand in the dough and check out our tips to make an impeccable graphic art & design! Never Fail to See the Common Errors in Business Cards
Make a good briefing
The planning of any job begins at the briefing, it is where the designer gets information to understand what the customer wants. From color tips, sources, target audiences, data that should be in the art, ideas of visual identity and the goals that art must achieve. The briefing is what gives the designer a taste for creating the product. This short summary also tends to avoid the thousands of changes requested by the customer. The lack of a briefing can generate a lot of difficulty in the creation, delay in delivery and a wear between designer and customer, after all customer's head is difficult to understand. Get at least the key information like the type of artwork, size, finish and the data that has to be in the art. Have creativity to create or modernize a visual identity.
Pay attention to the color balance
To create an impeccable graphic art & design you have to be careful with the balance between the colors used, maintaining the harmony between them is the key to an attractive art. Each color represents a different sensation in us, study more about it to fit the right colors into different types of art. One tip is to not overdo the saturation.
Beware of the images
Always remember: Less is more! A common mistake in the arts is the blending of often disjointed images that make art incomprehensible. Look for images that meet the wishes of the client and reach the target audience of the art. Another important point to keep an eye on is the rights of the image, try to know if the image belongs to someone and if it is possible to use it or look at a free stock image to compose their art.
If it is the case, it is possible to choose a public person who represents the brand, product or service to give credibility to art, this element is widely used as a marketing strategy to reach the public.
Full attention on file closing!
After all the effort and time spent to create an impeccable graphic art & design, you would not want to have your art cut wrongly or with some error in the color pattern, would not you? So you have to pay close attention to the file closing time. Important details need to be checked before saving the final product and sending it for printing. Make sure the file is in high resolution, the size is compatible with the size of the print, whether the color pattern is correct, whether the texts, images and icons are within the safety margins.
Stay tuned to these tips when creating your art and it will undoubtedly be flawless! Always good to keep an eye on the details and make a difference with your business.
Posted on July 25, 2018 at 01:18 PM