The Importance of Videos in Your Marketing Strategy

A picture is worth a thousand words. And in times of social networks and audiovisual platforms, even more. This is the trend seen in relation to digital content, a terrain in which, according to the North American multinational CISCO, 57% of the registered traffic corresponds to online videos. In the coming years it is expected that this figure will increase to almost 70%.

But not only that. As they evolve and offer new tools of use, social networks like Facebook or Twitter are on the way to becoming the perfect resource for the dissemination and dissemination of audiovisual material.

In fact, the video portal for excel Valencia, YouTube, receives more than one billion unique visits every month. In just ten years of existence, it is already the second most important search engine and, being integrated to other platforms and virtual tools , multiplies the possibility that your videos will be shared thousands of times .

The video and your marketing strategy

For you, who are an entrepreneur or marketing manager of a company and are looking for new ways of positioning and expansion , there may not be a more appropriate scenario. Virtual content is currently an unbeatable opportunity for both small and medium-sized companies to gain visibility. How?

Simple; adapting to what users consume. According to a recent survey by Flimp Media, about 80% of the companies in the world use or have used video as a marketing tool. Of this percentage, 85% will bet in the coming years to increase its audiovisual content, specifically in social networks (69%) or other websites to boost sales (39%).

In this sense, YouTube can also be your great ally. Flimp Media ensures that 65% of companies publish their marketing videos on this platform and that 43% of them allow users to comment on the content.

This to Gregale that every day grows the number of users with devices such as the Smartphone or tablets, formats that certainly promote access to audiovisual content type rather than written. People want new experiences  through the network, more emotional and direct links, and in that, let's face it, the image takes the lead. Or put another way: video is synonymous with interactivity.

Much more in the case of viral videos . Many companies, even the most skeptical, have ended up adopting audiovisual marketing strategies after seeing the enormous success that some advertising campaigns have had. It is a matter of making innovative videos, attractive and that generate excitement in the users. If these three conditions are met, the virality of the product is guaranteed, as well as visibility, recognition and new options that arise from there.

Start now. Advantages of video in marketing

All this has forced companies to develop marketing plans increasingly oriented to audiovisual formats. Some have departments specialized in the production of this type of materials . Others turn to professionals in the sector through consulting services . The goal, in any case, is the same: increase corporate visibility and positioning options. Let's review other advantages of using video as a business marketing resource:

Increase traffic to your company's website. If a user searches for what you offer and your audiovisual content has captivated him, it is almost certain that he will end up looking for more information on your company's website. Thus, the visitor log shed numbers of potential customers and not so much for those curious s that pulsate without wanting your coordinates on the Internet. This is called improving quality traffic.

Generate loyalty among your customers. When your videos are part of a structured marketing plan, your customers and potential customers access them with some regularity. Just as you await the next chapter of your favorite series on TV, your followers await the arrival of the next launch or bundle of offers. This is what is known as brand loyalty .

It is a simple and economical resource. Platforms like Youtube or Vimeo are not difficult to use. You can publish your videos in a simple way, share them and generate channels to increase their dissemination. Perhaps what does require a little more work is the production of the material, although with a good video camera and a basic editing program it is possible to perform good quality work. And this, the quality, is something that users value a lot.

Multiply the reputation of your brand. It depends, of course, how he approaches  the material, but generally speaking the videos are an excellent tool to improve the reputation and the prestige of your brand . The user will see the effort to generate content in multiple forms and will give an added value. In the best case, you will become a benchmark in the sector to which you belong.

Posted on July 24, 2018 at 06:00 PM