Graphic art is a type of communication in which concepts and ideas are shown visually. They are present in our day-to-day life and our contact with them is constant.
Think about it, when you ate breakfast you had contact with what was printed on the milk carton and the bread label. Going to work you've seen countless other graphic pieces on billboards, street ads and even enveloped vehicles .
Only in these two moments can you get an idea of the amount of gear that surrounds us, without mentioning that with new technologies this number is monstrously large and increasing at a speed never seen before.
It is not necessary to prolong this reasoning very much to understand that the graphic pieces are impregnated in our culture and in our lives. They are linked to aesthetic beauty standards and to the creativity of the human being, who can understand them and evaluate them through vision.
Thinking about Business
Remember how present the graphic arts are in our lives helps to evidence important facts for your business.
Just look at the world around us to conclude that it is impossible to stand out in the market, or even be noticed in it, without building a visual identity presented through graphic arts.
This reality brings a second fact to the fore: it is impossible to stand out in the market, or even be noticed in it, without the PROFESSIONAL and QUALITY construction of a visual identity, because it needs to stand out among so many others.
Show up, but show up!
Before you start to advertise your company, make sure that you present quality material to your audience. There is little point in a good idea or a great concept of communication if this is not presented in a clear and coherent way to the consumer.
This clarity and coherence will only be achieved through a very well developed graphic art, elaborated according to the standards, values and characteristics of the advertising company.
It is possible to say that any good ad depends on a good graphic art to work. Its primary function is to communicate, present ideas and concepts that cause interest and delight in the recipient of the message in a way that other communication techniques can not.
Know where you want to go
Before you think about building this type of message for your audience, there are some points that should be considered in order for the final result to be efficient and generate results:
Know what the intention of the graphic art is to build. Should it sell a product, present an idea or inform its consumer?
Get to know your audience and know which people you want to get in touch with your message. An art that contains texts loaded with technical terms, for example, will not be effective for a lay public. Before you communicate, know to whom.
Define how this art will be presented. You must dictate the tone of the message. You have defined that, for example, your audience is for young males. How do you want to talk to these people? In a relaxed, formal, aggressive, discreet or shocking tone?
Several other aspects can be taken into account: should the project contain photos and texts, just photos or just texts? Will the art be printed or broadcast online? How will the final product be used? Will it be handled? Read by one or more people?
Posted on July 24, 2018 at 05:58 PM